October 30, 2023
Hotel AX, Finland’s Newest Art Hotel, Joins the Nordic Hotels & Resorts Portfolio
When it comes to art and culture, Hotel AX is the Finnish hotel market’s newest star. Now, Nordic Hotels & Resorts can proudly announce that the popular meeting spot has joined our family.
Nordic Hotels & Resorts are happy to reveal that we’re acquiring the popular Hotel AX in the heart of the Finnish capital. Through the acquisition of Hotel AX’s operations, our hotel portfolio in Finland grows to now include 11 unique brands.
Hotel AX made a big splash when it first opened its doors in 2022. From day one, the hotel has been an exciting addition to the hotel market of Helsinki, making a name for itself with an ambitious focus on art and culture. The hotel has also been an important landmark in the creation of the new, vibrant Jätkäsaari district, located on a central peninsula in the city.
Recently, Hotel AX was crowned Finland's Leading Design Hotel at the 2023 World Travel Awards. In the Nordic Hotels & Resorts portfolio, it will be a perfect fit together with other prominent art hotels in Helsinki, like the sleek Hotel St. George and the pop cultural Hobo Helsinki, opening in 2024.
– It is with incredible pride that we are now adding Hotel AX to our growing Nordic hotel portfolio. The hotel is completely unique and has been created with a generous amount of warmth and commitment. It also feels extra good that our continued growth in Finland is taking place where it once started, at Jätkäsaari. It is the very epicenter of the new, urban and growing Helsinki. A perfect place for Strawberry to grow in, says Petter A. Stordalen, owner of Nordic Hotels & Resorts’ mother brand Strawberry.
A Beacon of Artful Living
Hotel AX has quickly taken the lead on Finland's cultural scene. Crafted in collaboration with leading Finnish contemporary artists, it serves as a gateway to Helsinki's vibrant art world. The interior design is the work of designer and sculptor Stefan Lindfors, who has imagined a world that blurs the lines between various art forms. Hotel AX is meant to feel like a gallery-like space, with rotating exhibitions and a platform for emerging artists.
Lindfors' unconventional approach infuses the hotel with a distinctive character. The hotel features an array of artworks by artists like Timo Sarpaneva, Inka Kivalo, Stefan Bremer, Hanna Vihriälä, Jarmo Mäkilä and Pekka Jylhä. The art is also visible through the hotel’s initiative “Seasons of AX'', most easily described as an art program, guiding visitors to Helsinki’s best art. Curated by a rotating roster of artists, Seasons of AX brings together new, refreshing and thought-provoking art experiences under five different art themes.
– We are a company that has taken the role to offer travelers unforgettable experiences. It’s my belief that we will be able to do just that through Hotel AX. We show our variety and give a hint that we have something for everyone and that we love to surprise, says Strawberry Finland's COO Erika Ehrnrooth.
Hotel Rooms: 173
Restaurant: AX Restaurant, taking inspiration from the ingredients, spices, and flavors that historically have been brought to the Jätkäsaari harbor in merchant ships from all over the world. Here, they are boldly combined in both classic and modern dishes.
Meetings & Events: One meeting area that reflects the hotel's ambitious art and culture offering.
Location: Jätkäsaari, an urban seaside district by the open sea on the southwestern tip of Helsinki.
February 29, 2024
A magical landmark, straight out of a fairy tale. Dalen Hotel in Telemark, with origins that stretch back to 1894, joins Nordic Hotels & Resorts. The Norwegian hotel is celebrating its 130th anniversary this year and plans to continue being a premium cultural-historical destination that attracts guests from all over the world.
January 31, 2024
Hotel Christiania Teater presents a theatrical revival in two acts. The lavish landmark in Oslo recently emerged from a year-long transformation, unveiling a newly renovated space and a new brand identity. Delve into the new Hotel Christiania Teater, and meet the General Manager leading this iconic hotel into the future, Hero Azeez.
January 15, 2024
The VK Wrap Up: Nordic Light Hotel and GLO Hotel Sello Excelled at a Historic Vinterkonferansen 2024
On January 13-14, another Vinterkonferansen for the history books took place in Stockholm. This year at Strawberry’s annual conference, the spotlight shone on two exceptional winners from Nordic Hotels & Resorts: Nordic Light Hotel, crowned Nordic Hotels & Resorts of the Year, and GLO Hotel Sello, earning the title of Loyalty Member Hotel of the Year.