Growth through independence and storytelling

Through the years, independent has proven itself as the way to go. Our journey started in 2010 with a small group of remarkable hotels that outgrew the set path of chain hotels. They had to be set free to unleash their potential and personality. Thus, Nordic Hotels & Resorts was born.

Independent hotels demand captivating storytelling. As a product development tool, it is precisely this—exciting ways to tell a story—that creates an emotional response in the guest; how to convey personality and how to create a bond to a brand. 

For the last decade, Nordic Hotels & Resorts has both welcomed new members and opened up flagships like Sommerro in Norway, At Six in Stockholm and Villa Copenhagen in Copenhagen. We keep setting the standard for forward-leaning hospitality and we’re only getting started. With a strong ambition of growth, we’ll continue building the Nordics as an exciting destination for travelers and locals alike.

Direktørkontoret Lars Petter Pettersen Historical Photos4

Hospitality from A to Z

We believe in you doing what you’re good at, while we support you with everything else. This creates a final product that achieves your goals, be it in the opening face or in the daily operation.

We offer a wide range of services including, but not limited to:

  • Concept Development
  • Market & Trend Research
  • Identity Work
  • Operational Expertise & Support
  • Financial Feasibility Studies
  • Culinary, Mixology & Beverage Expertise
  • Programming & Activation
  • Brand Advisory
  • Brand & Communications Strategy

We analyze, tailor and execute with the highest dedication. Get in touch and let’s create a state-of-the-art brand experience, together.


Our Hospitality Experts

Our team of hospitality experts specialize in developing unique and beloved hospitality brands. The team consists of creative and experienced professionals from all aspects of the hospitality industry—operations, culinary, culture and communications.


Lotta Brattin

Director of Brands and Communication

For everything brand and communication, talk to the expert that is Lotta. Where others might boast straight career paths, Lotta’s strength lies in her unexpected journey. She joined Nordic Hotels and Resorts in 2019, then as General Manager for Hobo Hotel. Prior to that, she worked for esteemed ad agency Forsman & Bodenfors, managing clients like H&M, Häagen-Dazs and Systembolaget. Her heart beats for branding; not only did she start PR and lifestyle agency Ibeyostudio, but she was also one of the founders of global fashion success Acne Jeans. Lotta has helmed the brand and communications work of Nordic Hotels & Resorts since 2020.


Annie Kristi Korsmo

Director of Sales

If she's promoting it, consider it already sold. As our Director of Sales, Annie is in charge of opening the doors to the world of Nordic Hotels & Resorts. She has a total responsibility for strategic sales in the company, both internationally and locally for the individual brands. When it comes to the hotel and travel industry, few can match the passion Annie has for the sector. Her broad career within Strawberry started as Director of Sales and later Deputy Managing Director at Clarion Hotel Royal Christiania. Throughout the years, she’s worked with both local destination management and international sales, for example in the role as Director of Conventions at Visit Oslo.


Kristofer Skoglund

Commercial Director Sweden

Relationship building is the most important part of business; this is the philosophy of Kristofer Skoglund, Commercial Director for Sweden. Known for his passionate leadership and exceptional results, he leads the Swedish commercial engine with an unmatched precision. He’s worn multiple hats in Nordic Hotels & Resorts, with over a decade of experience in the company in various commercial roles. From Operations Manager at the popular Hotel C, to Acting General Manager at the serene Yasuragi, Kristofer has been a key player in fostering the collaborative, high-energy, and—most importantly—joyful environment that characterises Nordic Hotels & Resorts.

Daniel Setekleiv

Daniel Setekleiv

Commercial Director Norway

The commercial space is fast paced and ever-changing. Daniel looks continuously into how we optimize the topline from all commercial disciplines, with the newest data driven insight. His key aspects are to increase both the topline and the guest value, in a fine balance. Additionally, his commercial initiatives are always driven to sustain our vision – the reason to travel.

för site

Bettina Fuhr Norstein

Director of Members and Operational Support

Bettina is the most structured and process-driven person you’ll ever meet. Luckily, she is also the first one welcoming you to Nordic Hotels & Resorts. She leads the processes for new member hotels joining the group, creating a seamless incorporation into our daily operation. She also facilitates the flow of information between Nordic Hotels & Resorts and our member hotels, as well as managing performance development. Bettina joined Nordic Hotels & Resorts in 2016, previously coming from Key Account Manager roles for advertizers such as MTV, Nickelodeon and AOL among others. 

Erik Nykvist_020_web

Erik Nykvist

Director Digital Development

Like a trusted guide, Erik Nykvist is in charge of leading guests on a journey through our digital landscapes. With a steadfast vision and a knack for understanding guests’ behaviors from start to finish, he crafts the digital experiences of Nordic Hotels & Resorts. Erik boasts an expansive career, most recently coming from the role of Head of E-commerce & Customer Digital Development at Scandic Hotels. He has also worked as Nordic E-commerce Lead at TUI, and E-commerce Director at MatHem. The goal of Nordic Hotels & Resorts is to create a captivating experience, seamlessly blending the physical and digital worlds—and this is where Erik both thrives and excels.


Henrik Jakobsen

Director of Concepts & Business Development and Director of Restaurant

An instinctive feeling for creating guest value is the best way to describe Henrik, who focuses on portfolio development. With a finger on the pulse of the lifestyle scene, he is the one responsible for the continuous development of existing hotel brands and individual concepts. He has an international background from Starwood as Head of Food & Beverage for EMEA, working with brands such as W Hotels, Le Méridien, Sheraton and Aloft. He joined Nordic Hotels & Resorts in 2015 as Director of Food & Beverage—being a key player in starting up and ensuring the success of the Brunkebergstorg brands At Six, Hobo and TAK in Stockholm. He has also steered Hobo and TAK as General Manager between 2020–2022.

Copyright © 2024 Nordic Hotels & Resorts.