why us

The reason to travel

Nordic Hotels & Resorts is the largest collection of independent hotels in the Nordics. From vibrant city hotels to energizing mountain retreats, our hotels are curated to tell a story.

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Uniting a family of exceptional brands

We transform dreams, ideas and stories into astonishing hotel experiences, rich in emotions and authenticity. Each of our brands are fully stand-alone destinations—with the tools and perks of being part of a much bigger family.

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Putting people first

Much like our hotels, our culture celebrates individuality. With an entrepreneurial mindset and inclusivity at the forefront, we enable every single employee to be their best self.

March 25, 2025

ICEBAR Stockholm, the world’s first permanent bar made entirely out of ice, has unveiled the design of its 23rd edition. Titled “Archipelago”, this year’s theme looks to the islands of the Swedish capital for inspiration. Guests are invited to a world where history, mythology, and the wild beauty of the Stockholm archipelago come together, captured in an ice-cold moment.

March 4, 2025

Last week, the historic Admiral Hotel unveiled their brand-new restaurant concept: aye aye. Bringing an exciting and fresh social dining concept to Copenhagen’s waterfront, aye aye combines a maritime atmosphere with a vibrant dining experience, inspired by the Mediterranean. Here, open fire and fresh ingredients take center stage.

February 19, 2025

Copenhagen’s favorite bakery is expanding. A success since day one, Rug Bakery at the heart of Villa Copenhagen is now growing into a full-scale restaurant concept. With a menu of colorful evening dishes, and a curated selection of natural wines and crafted cocktails, the new Rug is an experience that stretches well beyond the daylight hours. 

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